​MARKETING LEADER | DIGITAL ACQUISITION & GROWTH STRATEGY

​

​Strategic, data-driven marketing leader with 20+ years of experience driving digital acquisition, demand generation, and CRM-driven engagement across real estate, technology, retail, e-commerce, fashion, consumer products, and professional services. Proven track record of improving SEO/SEM performance, conversion optimization, and pipeline growth through analytics-led decision making, cross-functional collaboration, and scalable digital platforms. Experienced in highly regulated and mission-driven environments, translating marketing investment into measurable outcomes aligned with organizational goals.

​

CORE COMPETENCIES

​

• Digital Acquisition & Growth Strategy

• Demand Generation & Pipeline Acceleration

• Performance Marketing (SEO, SEM, Paid Media, Social)

• Lifecycle Marketing & Marketing Automation

• Conversion Rate Optimization (CRO) & A/B Testing

• Analytics, KPI Frameworks & Executive Reporting

• Marketing Technology (MarTech) & CMS Platforms

• Cross-Functional Leadership & Executive Alignment

• Budget Oversight & Vendor Management

​

TECHNOLOGY & PLATFORMS

Salesforce, Pardot, SharpSpring, Google Analytics, Google Ads, Sitecore, WordPress, HubSpot, Wix, Raven Tools, Paid Social Platforms, CRM & Marketing Automation Systems, and more. 

 

PROFESSIONAL EXPERIENCE

 

Marcus & Millichap – Commercial Real Estate
Digital Marketing Specialist | Calabasas, CA | 2018–2025

​

• Delivered enterprise digital acquisition and performance marketing strategy across 80+ offices and ~2,000 agents throughout the U.S. and Canada, supporting national revenue growth initiatives.

• Managed SEO, SEM, paid media, social, web strategy, analytics, and CRM-integrated lead generation programs to improve pipeline visibility and conversion performance.

• Partnered cross-functionally with IT, product, legal/compliance, research, PR, and executive leadership to deliver multi-million-dollar website and marketing technology transformations on time and on budget.

• Designed and implemented enterprise KPI frameworks and executive dashboards to track ROI, marketing-sourced pipeline, engagement metrics, and revenue contribution.

• Optimized digital user journeys through data analysis, CRO initiatives, and SEO enhancements to increase lead quality, engagement, and agent productivity.

​

National Positions – Digital Marketing Agency
Senior Client Partner | Westlake Village, CA | 2016–2018

​​

• Owned full-funnel acquisition strategy including SEO, SEM, paid social, content marketing, analytics, and marketing automation for 150+ clients across diverse industries.

• Improved client lead quality, engagement, and conversion performance through continuous testing, reporting, and performance optimization initiatives.

• Collaborated with Google, SharpSpring, Raven Tools, ReachLocal, and internal development teams to deliver high-performing websites, CRM-integrated funnels, and scalable growth programs aligned to revenue targets.

​

Key Information Systems – Technology Integrator
Marketing Communications Manager | Agoura Hills, CA | 2014–2016

​

• Led corporate demand generation strategy in a B2B technology environment, integrating SEO, paid media, content marketing, and analytics to support sales pipeline growth.

• Managed strategic partner marketing initiatives with IBM, HP, Cisco, and KeyCloud, aligning campaigns with joint go-to-market strategies.

• Developed executive reporting frameworks to measure marketing contribution to pipeline velocity and revenue performance.

​

Lights on Broadway / Synertech International – E-Commerce
E-Commerce Manager | Woodland Hills, CA | 2009–2014

​

• Directed end-to-end e-commerce operations and digital acquisition strategy across multiple consumer brands and marketplaces.

• Managed Amazon, eBay, and Sears marketplaces while optimizing SEO, paid search, email marketing, and social media campaigns.

• Increased online revenue and customer lifetime value through analytics-driven CRO initiatives and A/B testing strategies.

 

EARLIER LEADERSHIP EXPERIENCE

 

Progressive leadership roles spanning marketing, sales, retail operations, and consulting:

​

• Vice President of Marketing – Accelerated I/O, Inc.

• Director of Sales & Marketing – Global Tax Network / Quark

• Marketing & Communications Manager – John Atencio Designer Jewelry

• Group Ticket Sales – Menopause The Musical (Generated $500K+ Additional Ticket Sales)

• Marketing Consultant – Retail, E-Commerce, Consumer Products

• Catalog Manager – Snoopy Etc. Retail Catalog

• Assistant Buyer / Corporate Sales – Zale Corporation, Bailey Banks & Biddle Fine Jewelers

 

EDUCATION & CERTIFICATIONS

​

B.S. Business Administration & Marketing – University of Arizona
Google Analytics • Google Ads • Marketing Automation • Social Media Marketing

 

BOARD & COMMUNITY LEADERSHIP

​

Treasurer, Board of Directors – Shadow Ridge at Oak Park HOA (2019–2024)

• Provided financial oversight, budgeting, reserve planning, and governance communications to support long-term fiscal sustainability and operational transparency.