EXPERIENCE

MARKETING LEADER | DIGITAL ACQUISITION & GROWTH STRATEGY

Strategic, data-driven marketing leader with 20+ years of experience driving digital acquisition, demand generation, and CRM-driven engagement across real estate, technology, e-commerce, consumer products, and professional services. Proven track record of improving SEO/SEM performance, conversion optimization, and pipeline growth through analytics-led decision making, cross-functional collaboration, and scalable digital platforms. Experienced in highly regulated and mission-driven environments, translating marketing investment into measurable outcomes aligned with organizational goals.

CORE CAPABILITIES

Digital Acquisition & Growth Strategy
SEO / SEM Performance & Paid Media Optimization
CRM-Driven Engagement & Marketing Automation (Salesforce, Pardot, Act-On, SharpSpring)
Analytics, Reporting & KPI Frameworks
Conversion Rate Optimization & A/B Testing
Website Strategy & CMS Platforms (Sitecore, WordPress, HubSpot, Wix)
Cross-Functional & Executive Collaboration
Vendor, Budget & Program Leadership

PROFESSIONAL EXPERIENCE

Marcus & Millichap – Commercial Real Estate
Digital Marketing Specialist | Calabasas, CA | 2018–2025

Led enterprise digital acquisition strategy spanning SEO, SEM, paid media, social, web, and analytics for 80+ offices and ~2,000 agents across the U.S. and Canada within a highly regulated financial services environment.
Drove CRM-supported lead generation and engagement programs for Marcus & Millichap, MMCC, and IPA, improving visibility into funnel performance and conversion outcomes.
Directed multi-million-dollar website and marketing technology initiatives, partnering cross-functionally with IT, product, legal/compliance, vendors, and executive leadership to deliver scalable solutions aligned with business objectives.
Designed and implemented KPI frameworks, dashboards, and executive reporting, enabling leadership to evaluate marketing impact on growth, engagement, and revenue contribution.
Optimized digital experiences through data-driven insights, SEO improvements, and conversion optimization, directly supporting agent productivity and enterprise growth goals.

National Positions – Digital Marketing Agency
Senior Client Partner | Westlake Village, CA | 2016–2018

Owned SEO/SEM performance, paid social, content strategy, analytics, and marketing automation for 150+ clients across diverse industries.
Delivered measurable improvements in lead quality, engagement, and conversion rates through ongoing campaign analysis, reporting, and optimization.
Collaborated cross-functionally with internal teams and partners (Google, SharpSpring, Raven Tools, ReachLocal) to build high-performing websites, CRM-integrated funnels, and acquisition programs aligned to client growth targets.

Key Information Systems – Technology Integrator
Marketing Communications Manager | Agoura Hills, CA | 2014–2016

Led corporate digital marketing and demand generation strategy, including SEO, paid media, content, and analytics, supporting pipeline growth in a mission-critical B2B technology environment.
Managed partner marketing initiatives with IBM, HP, and Cisco, aligning messaging and campaigns with joint go-to-market objectives.
Developed cross-channel content and reporting to support sales enablement, CRM utilization, and executive decision-making.

Lights on Broadway / Synertech International – E-Commerce
E-Commerce Manager | Woodland Hills, CA | 2009–2014

Oversaw end-to-end e-commerce operations and digital acquisition strategy across multiple consumer brands.
Managed third-party marketplaces including Amazon, eBay, and Sears, while optimizing SEO, paid search, email marketing, and social media.
Used analytics, A/B testing, and conversion optimization to drive sustained revenue growth and improve customer lifetime value.

EARLIER LEADERSHIP & CONSULTING EXPERIENCE

Vice President of Marketing – Accelerated I/O, Inc.
Director of Sales & Marketing – Global Tax Network / Quark
Marketing & Communications Manager – John Atencio Designer Jewelry
Marketing Consultant – Selected engagements generated $500K+ in ticket sales
Catalog Manager – Snoopy Etc.
Assistant Buyer/Assistant Manager Corporate Sales – Zale Corporation Bailey Banks & Biddle Fine Jewelers

EDUCATION & CERTIFICATIONS

B.S. Business Administration & Marketing – University of Arizona
Google Analytics • Google Ads • Marketing Automation • Social Media Marketing

BOARD & COMMUNITY LEADERSHIP

Treasurer, Board of Directors – Shadow Ridge at Oak Park HOA (2019–2024)

Led financial oversight, budgeting, reserve planning, and community communications, supporting transparency, governance, and long-term organizational sustainability.

DOWNLOAD RESUME