CHERI GERSON - MARKETING & DIGITAL GROWTH STRATEGIST
From a young age, I learned I had a passion for storytelling. As an adult, that led to a passion for marketing. I love a good story and a challenge that involves solving problems and helping turn dreams into reality. Whether it's creating the perfect event, launching a new product, or fixing a problem, I bridge the gap between innovative solutions and the people who are seeking next-level products and services that make it all happen.
Bring me your project and let's discuss how I can help.
SKILLS & EXPERIENCE
Certified in Google Analytics, Google Ads, Microsoft Office, and social media
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Experienced in SEO, marketing, e-commerce, sales, and management in a wide variety of industries.
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Demonstrated ability to determine KPIs and deliver strategic initiatives and solutions that improve product and service quality, competitive performance, and profitability.
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Comprehensive experience in design, development, and management of digital and traditional marketing programs, including research, brand management, sales collateral, database management, websites, and email campaigns.
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Proficient with website CMS, blog, and shopping cart tools such as Sitecore, WordPress, HubSpot, and Magento, as well as Salesforce management, marketing automation, with light HTML and CSS.
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Skilled in research and reporting on KPIs for websites, social media, email, and overall marketing campaigns.
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Proficient in AI content generation and image creation tools such as Canva.
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Published author with strong copywriting, editing, presentations, and event planning skills.
EXPERIENCE
​MARKETING LEADER | DIGITAL ACQUISITION & GROWTH STRATEGY
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​Strategic, data-driven marketing leader with 20+ years of experience driving digital acquisition, demand generation, and CRM-driven engagement across real estate, technology, retail, e-commerce, fashion, consumer products, and professional services. Proven track record of improving SEO/SEM performance, conversion optimization, and pipeline growth through analytics-led decision making, cross-functional collaboration, and scalable digital platforms. Experienced in highly regulated and mission-driven environments, translating marketing investment into measurable outcomes aligned with organizational goals.
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CORE COMPETENCIES
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Digital Acquisition & Growth Strategy
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Demand Generation & Pipeline Acceleration
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Performance Marketing (SEO, SEM, Paid Media, Social)
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Lifecycle Marketing & Marketing Automation
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Conversion Rate Optimization (CRO) & A/B Testing
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Analytics, KPI Frameworks & Executive Reporting
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Marketing Technology (MarTech) & CMS Platforms
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Cross-Functional Leadership & Executive Alignment
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Budget Oversight & Vendor Management
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TECHNOLOGY & PLATFORMS
Salesforce, Pardot, SharpSpring, Google Analytics, Google Ads, Sitecore, WordPress, HubSpot, Wix, Raven Tools, Paid Social Platforms, CRM & Marketing Automation Systems, and more.
PROFESSIONAL EXPERIENCE
Marcus & Millichap – Commercial Real Estate
Digital Marketing Specialist | Calabasas, CA | 2018–2025
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Delivered enterprise digital acquisition and performance marketing strategy across 80+ offices and ~2,000 agents throughout the U.S. and Canada, supporting national revenue growth initiatives.
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Managed SEO, SEM, paid media, social, web strategy, analytics, and CRM-integrated lead generation programs to improve pipeline visibility and conversion performance.
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Partnered cross-functionally with IT, product, legal/compliance, research, PR, and executive leadership to deliver multi-million-dollar website and marketing technology transformations on time and on budget.
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Designed and implemented enterprise KPI frameworks and executive dashboards to track ROI, marketing-sourced pipeline, engagement metrics, and revenue contribution.
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Optimized digital user journeys through data analysis, CRO initiatives, and SEO enhancements to increase lead quality, engagement, and agent productivity.
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National Positions – Digital Marketing Agency
Senior Client Partner | Westlake Village, CA | 2016–2018
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Owned full-funnel acquisition strategy including SEO, SEM, paid social, content marketing, analytics, and marketing automation for 150+ clients across diverse industries.
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Improved client lead quality, engagement, and conversion performance through continuous testing, reporting, and performance optimization initiatives.
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Collaborated with Google, SharpSpring, Raven Tools, ReachLocal, and internal development teams to deliver high-performing websites, CRM-integrated funnels, and scalable growth programs aligned to revenue targets.
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Key Information Systems – Technology Integrator
Marketing Communications Manager | Agoura Hills, CA | 2014–2016
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Led corporate demand generation strategy in a B2B technology environment, integrating SEO, paid media, content marketing, and analytics to support sales pipeline growth.
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Managed strategic partner marketing initiatives with IBM, HP, Cisco, and KeyCloud, aligning campaigns with joint go-to-market strategies.
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Developed executive reporting frameworks to measure marketing contribution to pipeline velocity and revenue performance.
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Lights on Broadway / Synertech International – E-Commerce
E-Commerce Manager | Woodland Hills, CA | 2009–2014
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Directed end-to-end e-commerce operations and digital acquisition strategy across multiple consumer brands and marketplaces.
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Managed Amazon, eBay, and Sears marketplaces while optimizing SEO, paid search, email marketing, and social media campaigns.
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Increased online revenue and customer lifetime value through analytics-driven CRO initiatives and A/B testing strategies.
EARLIER LEADERSHIP EXPERIENCE
Progressive leadership roles spanning marketing, sales, retail operations, and consulting:
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Vice President of Marketing – Accelerated I/O, Inc.
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Director of Sales & Marketing – Global Tax Network / Quark
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Marketing & Communications Manager – John Atencio Designer Jewelry
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Group Ticket Sales – Menopause The Musical (Generated $500K+ Additional Ticket Sales)
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Marketing Consultant – Retail, E-Commerce, Consumer Products
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Catalog Manager – Snoopy Etc. Retail Catalog
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Assistant Buyer / Corporate Sales – Zale Corporation, Bailey Banks & Biddle Fine Jewelers
EDUCATION & CERTIFICATIONS
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B.S. Business Administration & Marketing – University of Arizona
Google Analytics • Google Ads • Marketing Automation • Social Media Marketing
BOARD & COMMUNITY LEADERSHIP
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Treasurer, Board of Directors – Shadow Ridge at Oak Park HOA (2019–2024)
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Provided financial oversight, budgeting, reserve planning, and governance communications to support long-term fiscal sustainability and operational transparency.
