CHERI GERSON - MARKETING SPECIALIST

​MARKETING LEADER | DIGITAL ACQUISITION & GROWTH STRATEGY

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​Strategic, data-driven marketing leader with 20+ years of experience driving digital acquisition, demand generation, and CRM-driven engagement across real estate, technology, e-commerce, consumer products, and professional services. Proven track record of improving SEO/SEM performance, conversion optimization, and pipeline growth through analytics-led decision making, cross-functional collaboration, and scalable digital platforms. Experienced in highly regulated and mission-driven environments, translating marketing investment into measurable outcomes aligned with organizational goals.

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CORE CAPABILITIES

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• Digital Acquisition & Growth Strategy

• SEO / SEM Performance & Paid Media Optimization

• CRM-Driven Engagement & Marketing Automation (Salesforce, Pardot, Act-On, SharpSpring)

• Analytics, Reporting & KPI Frameworks

• Conversion Rate Optimization & A/B Testing

• Website Strategy & CMS Platforms (Sitecore, WordPress, HubSpot, Wix)

• Cross-Functional & Executive Collaboration

• Vendor, Budget & Program Leadership

 

PROFESSIONAL EXPERIENCE

 

Marcus & Millichap – Commercial Real Estate
Digital Marketing Specialist | Calabasas, CA | 2018–2025

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• Led enterprise digital acquisition strategy spanning SEO, SEM, paid media, social, web, and analytics for 80+ offices and ~2,000 agents across the U.S. and Canada within a highly regulated financial services environment.

• Drove CRM-supported lead generation and engagement programs for Marcus & Millichap, MMCC, and IPA, improving visibility into funnel performance and conversion outcomes.

• Directed multi-million-dollar website and marketing technology initiatives, partnering cross-functionally with IT, product, legal/compliance, vendors, and executive leadership to deliver scalable solutions aligned with business objectives.

• Designed and implemented KPI frameworks, dashboards, and executive reporting, enabling leadership to evaluate marketing impact on growth, engagement, and revenue contribution.

• Optimized digital experiences through data-driven insights, SEO improvements, and conversion optimization, directly supporting agent productivity and enterprise growth goals.

 

National Positions – Digital Marketing Agency
Senior Client Partner | Westlake Village, CA | 2016–2018

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• Owned SEO/SEM performance, paid social, content strategy, analytics, and marketing automation for 150+ clients across diverse industries.

• Delivered measurable improvements in lead quality, engagement, and conversion rates through ongoing campaign analysis, reporting, and optimization.

• Collaborated cross-functionally with internal teams and partners (Google, SharpSpring, Raven Tools, ReachLocal) to build high-performing websites, CRM-integrated funnels, and acquisition programs aligned to client growth targets.

 

Key Information Systems – Technology Integrator
Marketing Communications Manager | Agoura Hills, CA | 2014–2016

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• Led corporate digital marketing and demand generation strategy, including SEO, paid media, content, and analytics, supporting pipeline growth in a mission-critical B2B technology environment.

• Managed partner marketing initiatives with IBM, HP, and Cisco, aligning messaging and campaigns with joint go-to-market objectives.

• Developed cross-channel content and reporting to support sales enablement, CRM utilization, and executive decision-making.

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Lights on Broadway / Synertech International – E-Commerce
E-Commerce Manager | Woodland Hills, CA | 2009–2014

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• Oversaw end-to-end e-commerce operations and digital acquisition strategy across multiple consumer brands.

• Managed third-party marketplaces including Amazon, eBay, and Sears, while optimizing SEO, paid search, email marketing, and social media.

• Used analytics, A/B testing, and conversion optimization to drive sustained revenue growth and improve customer lifetime value.

 

EARLIER LEADERSHIP & CONSULTING EXPERIENCE

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• Vice President of Marketing – Accelerated I/O, Inc.

• Director of Sales & Marketing – Global Tax Network / Quark

• Marketing & Communications Manager – John Atencio Designer Jewelry

• Marketing Consultant – Selected engagements generated $500K+ in ticket sales

• Catalog Manager – Snoopy Etc.

• Assistant Buyer/Assistant Manager Corporate Sales – Zale Corporation Bailey Banks & Biddle Fine Jewelers

 

EDUCATION & CERTIFICATIONS

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B.S. Business Administration & Marketing – University of Arizona
Google Analytics • Google Ads • Marketing Automation • Social Media Marketing

 

BOARD & COMMUNITY LEADERSHIP

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Treasurer, Board of Directors – Shadow Ridge at Oak Park HOA (2019–2024)

• Led financial oversight, budgeting, reserve planning, and community communications, supporting transparency, governance, and long-term organizational sustainability.